The Labour Party has opted out of a Facebook ad war over today’s Brexit vote as its rivals pump cash into the platform to make themselves heard.
Labour has chosen to stop promoting its Brexit position on Facebook with hours to go until a meaningful vote on Theresa May’s Brexit deal. Ads featuring the party’s ‘general election first’ policy ceased yesterday evening.
The move could be a sign of the party’s hesitancy as it faces difficult decisions on a confidence vote and a second referendum should May’s deal fall. It is also rumoured that May could offer to meet some of Labour’s six Brexit tests in order to put pressure on Corbyn and get her deal over the line.
Meanwhile, both the Conservatives and Liberal Democrats are pumping cash into Facebook ads today to promote their own agendas on Brexit.
For weeks now the Conservatives have been running ads featuring a clip of Labour Brexit chief Keir Starmer declaring that “nobody is ruling out Remain as an option” at last year’s party conference, while the Liberal Democrats are using a series of anti-Brexit petitions to gather the details of politically homeless Remainers.
Bizarrely, the so-called Labour Leave campaign that has received donations from UKIP is running adverts targeted at just two Labour MPs – Rhondda MP Chris Bryant and Bridgend’s Madeleine Moon. One of the adverts is hashtagged #JC4PM, despite the fact that millionaire Labour Leave chief John Mills threatened to fund a Labour breakaway named “The Resistance” if Corbyn won the 2015 leadership election.